Read e-book online Advanced SEO Techniques PDF

By Trevor Kerton

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Extra resources for Advanced SEO Techniques

Example text

By taking the time to craft relevant, yet keyword rich ALT tags for the images on your web site, you increase the keyword density of your site. Although many search engines read and index the text contained within ALT tags, it's important NOT to go overboard in using these tags as part of your SEO campaign. Most engines will not give this text any more weight than the text within the body of your site. Invisible & Tiny Text Invisible text is content on a web site that is coded in a manner that makes it invisible to human visitors, but 30 readable by search engine spiders.

The workaround is by placing a summary of the page content and relevant description in the frameset page and also by placing a link to the home page on it. Tables When you use tables on the key pages and if some columns have descriptions while others have numbers, it is possible that this may push your keywords down the page. Search engines break up the table and read them for the content the columns have. The first column is read first, then the next and so on. Thus if the first column had numbers, and the next one had useful descriptions, the positioning of these descriptions will suffer.

Most engines will not give this text any more weight than the text within the body of your site. Invisible & Tiny Text Invisible text is content on a web site that is coded in a manner that makes it invisible to human visitors, but 30 readable by search engine spiders. This is done in order to artificially inflate the keyword density of a web site without affecting the visual appearance of it. Hidden text is a recognized spam tactic and nearly all of the major search engines recognize and penalize sites that use this tactic.

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Advanced SEO Techniques by Trevor Kerton


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